Go through most of the feedback I get from my clients and this is the phrase you’ll see more often than not. It doesn’t matter if we’re working on sales and marketing copy for a website or putting together a magazine article to get some industry recognition; sometimes you just need the words to come from someone else.
Look, this isn’t a bad thing. It just means that some of us are writers while others are inventors, CEOs, small business owners, and founders. If I could invent a product or build a business around a new, cool idea then I would. But that’s not what I do.
I write because I understand and appreciate something that is getting lost a little too quickly in today’s mostly visual world of Instagram and Snapchat.
Now, don’t get me wrong – I love scrolling through my feeds just as much as the next smartphone owner. Who doesn’t relish in handing over their hard-earned dollars for the privilege of pulling pictures of their friends’ cats and children out of thin air?
But, there is a universal truth that is still in play, regardless of these fraction-of-a-second glances into the worlds of those around us.
And they matter even more when you’re trying to get someone to do something you want them to do.
I help businesses and leaders do that in three ways.
You’re still reading. That’s good. It means that there’s a pretty good chance that I know what I’m doing.
I’m hoping that the fog is clearing on why this whole “hiring a writer” thing is a pretty good idea. It’s why I don’t work on my own car, fix my own plumbing, or do my own electrical work.
I’m horrible at those things. It’s actually kind of sad how un-handy I am. And, sometimes you just need to sit back and let an expert do what an expert does.
Your website is your business’ face to the general public. In most cases it’s the first thing a prospective customer, client, or subscriber sees when looking for more information about you. That first impression is made in a matter of seconds so every single word on your site counts.
Knowing this, why would you trust that fleeting opportunity to anyone other than a person whose entire professional existence is based off of making you look amazing to your prospective clients, customers, or investors?