About Eric

Eric Fadden is a copywriter and content developer. He lives in Philadelphia, PA and makes his living putting letters together to form words but he makes those words sound really, really good.

Thoughts on Value

This morning has me sitting at my kitchen table, mug of coffee safely close by, contemplating value. I've learned a lot about value these past couple of months and I think that some of these lessons are worth sharing. Not necessarily in the cautionary sense; but there are some words being thrown around by people today who [...]

By | 2017-05-18T19:08:24+00:00 February 23rd, 2016|Independent Business|0 Comments

This Town Needs an Enema

Oh internet, you beautiful, beautiful beast. We have at our disposal the most powerful communication tool ever developed in the history of mankind. And we've used it to make ourselves dumber than we've been in recent history. If you couldn't tell, I'm feeling salty. Publishing has taken a little bit of a dive recently, mostly [...]

By | 2017-05-18T19:08:24+00:00 January 29th, 2016|Personal|0 Comments

A Beautiful Break from the Routine

The vast majority of the work I do involves people that I have never met. I have a few local clients, sure, but most of my clientele resides in other states, if not countries, from my own. It makes the act of forming and creating true, actual connections challenging. While we both work toward the [...]

By | 2017-05-18T19:08:24+00:00 December 15th, 2015|Independent Business, Personal|0 Comments

So, What’s Your Favorite Position?

The conversation started out simple enough - I was talking with a client about some next steps for her business for the coming year. But by the end of it, we might have completely re-focused her entire strategy for positioning her within her target market. It was one of those really big "holy shit" moments [...]

By | 2017-05-18T19:08:24+00:00 December 2nd, 2015|Personal Branding|0 Comments

One Freelancer’s Thanksgiving

As families gather around tables, waistlines expand, and kitchens are completely and totally thrashed in the name of a meal that will be devoured in mere minutes, I'm taking a few moments to get some work done. S works tonight so we had our own celebration a couple of days ago. Still, the lack of [...]

By | 2017-05-18T19:08:24+00:00 November 26th, 2015|Independent Business|0 Comments

Your “Social Media Expert” Probably Isn’t One

Like most, I'm still reeling from the events that happened in Paris on Friday. But, geopolitics aside, this blog isn't about analyzing the roots of terrorism or the discussion of appropriate responses. This is a blog written by someone who writes words for other people and has a pretty decent idea of how to market [...]

By | 2017-05-18T19:08:25+00:00 November 17th, 2015|Social|0 Comments

The Folly of False Feedback

“Criticism may not be agreeable, but it is necessary. It fulfils the same function as pain in the human body. It calls attention to an unhealthy state of things.” - WINSTON CHURCHILL   The timing for the quote that opens up today's REDEF newsletter could not have been better. (by the way - if you're not subscribed [...]

By | 2017-05-18T19:08:25+00:00 November 13th, 2015|Independent Business|0 Comments