I wouldn’t be surprised if some of my clients didn’t hear it in their sleep:
It’s all about content. We need to amp up your content. Let’s work on putting out more content.
Then they visit my blog and see the scarcity with which I post.
My answer to their attempted gotcha is usually the same thing: “There’s not a lot of work on my blog because I’m too busy writing for all of you.” That’s bullshit though. They know it. I know it. So why not just call it what it is?
The thing is that there’s always enough time to do something that you really know you need to do. We get 24 hours each day. I generally average about five and a half to six and a half of those asleep. So, that leaves 17.5 to 18.5 hours to take care of the things that need to be taken care of. Convincing yourself that there’s not enough time to put out some of your own content in an 18 hour day probably takes more effort than actually putting the content out.
So that’s what I’m doing.
I started today with two posts; one was sent to Medium, the other was posted to my LinkedIn profile.
The Medium post deals with the controversy surrounding a recent episode of the daytime talk show The View and disparaging comments made by the show’s hosts about nursing. They didn’t seem to like it when a nurse broke the mold of the Miss America pageant and stuck out a little. The results were pathetic, sad, and rather stunning all at the same time. The post is called The View and Fake Feminism at its Finest and I hope it makes you feel…something.
The second post, published on my LinkedIn profile, discusses the release of iOS 9 and content blocking and what that means for content marketing for small business. The outlook isn’t as dire as some would have you believe but it does represent a need to change the fundamental ways that small businesses look at marketing. Titled The Ad Wars are Coming: What Do They Mean for Content Marketers, the post should raise some eyebrows if you’re completely dependent on PPC to market your business on the web.