Go through most of the feedback I get from my clients and this is the phrase you’ll see more often than not. It doesn’t matter if we’re working on sales and marketing copy for a website or putting together a magazine article to get some industry recognition; sometimes you just need the words to come from someone else.
Look, this isn’t a bad thing. It just means that some of us are writers while others are inventors, CEOs, small business owners, and founders. If I could invent a product or build a business around a new, cool idea then I would. But that’s not what I do.
I write because I understand and appreciate something that is getting lost a little too quickly in today’s world of obsessively scrolling through Instagram and Snapchat.
Now, don’t get me wrong – I love thumbing my way through social feeds just as much as the next smartphone owner. Who doesn’t relish in handing over their hard-earned dollars for the privilege of pulling pictures of their friends’ cats and children out of thin air?
But, there is a universal truth that is still in play, regardless of these fraction-of-a-second glances into the worlds of those around us.
And they matter even more when you’re trying to get someone to do something you want them to do.
I help businesses and leaders do that in three ways.